Our Story – Why We Built 77 Games
If you've ever tried using an international gambling or gaming platform as a Pakistani user, you probably know the frustration. Currency conversion fees eating into your winnings. Payment methods that simply don't work with Pakistani bank accounts or mobile wallets. Customer support that operates in time zones completely out of sync with Pakistan. Waiting days for a withdrawal that should take minutes.
77 Games was started by a team that felt all of that frustration first-hand. We weren't building a product from the outside looking in — we were the users who kept running into those same walls, and we decided to do something about it. The idea was simple: build an online gaming platform from the ground up with Pakistani players as the primary consideration, not an afterthought.
"We wanted Pakistani players to feel like they were on a platform built for them — not one that merely tolerates them."
– 77 Games Founding TeamThat meant PKR as the native currency from day one, not a converted value. It meant Easypaisa and JazzCash as primary payment channels, not obscure e-wallets. It meant customer support staffed by people who understand the Pakistani context — not offshore call centre scripts. And it meant games and betting markets that reflect what Pakistani players actually care about: cricket above all, but also football, kabaddi, Ludo, Andar Bahar, and international casino classics like Baccarat.
